Du Bon Côté: a resolutely committed Breton brand
Commitment, a strong value in Brittany
Du Bon Côté brilliantly embodies the value of commitment, in keeping with the Breton spirit. The brand stands out for its deep commitment to the French textile industry, choosing to manufacture its products entirely locally and ethically. By refusing to give in to the siren calls of relocation, Du Bon Côté is asserting its desire to preserve local know-how and support the national textile industry.
National production with local roots
Du Bon Côté doesn't just offer quality shirts, it also actively contributes to the local community. By sponsoring local sporting events and donating part of its profits to associations, the brand is involved in community life and supports projects with a strong social and environmental impact. This approach demonstrates the brand's desire to make a positive contribution to its environment, by putting its resources and influence at the service of initiatives that make a difference.
A vision for the French textile industry
The Du Bon Côté brand also mobilises a real community around shared challenges and sustainable projects. By promoting partnerships with local players and encouraging dialogue between the various players in the textile industry, Du Bon Côté creates a dynamic ecosystem where sustainable ambitions and projects can flourish. In addition to its contribution to the French textile industry, Du Bon Côté is also taking initiatives to change clothing consumption habits. By encouraging sensible, sustainable consumption, the brand is committed to raising awareness among its customers.
Brittany, a region open to the world
Brittany as a home port
For Du Bon Côté, Brittany is both a home port, reflected in the names of the shirts, and a starting point that encourages people to try their luck elsewhere. This open-mindedness allows DBC to explore new ideas and develop innovative products for its brand.
Open-mindedness: a trait shared by all Bretons
Du Bon Côté is the perfect embodiment of the values of open-mindedness and team spirit that are so characteristic of Brittany. The founders of the brand embarked on a real human adventure, bringing together the expertise of the French textile industry. This approach illustrates the importance attached to a sense of community, which is deeply rooted in the Du Bon Côté philosophy. A typically Breton quality - a sense of celebration and a desire to bring people together - is also reflected in the brand's vision.
The importance of the collective for ethical fashion
Collaboration with partners from other geographical horizons nurtures exchanges and brings a diversity of influences, creating fertile ground for innovation and creation. By combining a sense of community, attachment to the region and open-mindedness, Du Bon Côté is firmly rooted in Breton values.
The brand celebrates team spirit and collaboration, while drawing on the fertile imagination of Brittany to design unique shirts. By wearing a DBC shirt, men express their support for these values, taking part in a collective adventure that embodies the best of Brittany.
Cultivate your imagination to keep innovating: the Du Bon Côté motto
Looking for inspiration in Brittany and elsewhere
Creative imagination is a key part of the Breton identity and also plays a key role for a men's shirt brand like DBC. This ability to be visionary allows DBC to stand out and anticipate market trends.
By embracing this typically Breton quality, DBC draws on its cultural heritage and also looks to other sources of inspiration to stimulate its creativity.
This boundless imagination paves the way for constant reinvention and innovation, giving the brand the opportunity to offer unique and original designs.
Collaboration as a driving force
The intelligence of working together, an essential characteristic of the Breton community, is reflected in the Du Bon Côté approach. The brand aims to work with leading companies in their field, whether Breton or not. This desire for partnership reflects an open vision and a desire to surround itself with the best players to create products of excellence.
The constant quest for innovation
Finally, Du Bon Côté's commitment is also reflected in its desire to constantly innovate. The brand is constantly seeking to push back the boundaries of creativity and the design of new shirt models.
While remaining true to its Breton identity, Du Bon Côté offers fresh designs and modern cuts that capture the imagination. This constant quest for innovation is testament to the brand's commitment to remaining at the cutting edge of fashion, while preserving its Breton heritage.
Du Bon Côté: Breton shirts and towns
By combining the deep-rooted values of Brittany with entirely French and ethical manufacturing, Du Bon Côté transcends regional boundaries to become a men's shirt brand that embodies a style that is both classic and contemporary.
When you wear a Du Bon Côté shirt, you become a living symbol of commitment, a sense of community, openness to the world and creative imagination - values that are dear to Brittany.
Discover some of the brand's emblematic models, which will help you assert your style while connecting you to the proud and authentic Breton soul.
La Concarnoise: discover the walled city
La Concarnoise is an ode to Concarneau, the proud city of painters and sailors. Its meticulous design and impeccable finish bear witness to the craftsmanship that characterises our partners. Made from top-of-the-range fabrics, it offers exceptional comfort and an elegant cut that enhances your silhouette. Whether you're strolling along the ramparts or discovering the region's seascapes, the Concarnoise will dress you in style and transport you into the unique atmosphere of the Finisterian town.
La Malouine: enjoy the details of the Breton coastline
La Malouine is a tribute to the beauty and authenticity of Saint-Malo, the jewel of the Brittany coast. This shirt is the perfect embodiment of the relaxed elegance for which the town is famous. Made from top-quality materials, it combines comfort and style for an incomparable wearing experience. The refined details and meticulous finishing testify to the attention to detail that went into its manufacture. Whether you're strolling through the cobbled streets of Saint-Malo or enjoying the sea spray, the Malouine gives you a distinguished look and a feeling of freedom, reminiscent of the very essence of Brittany.
La Belliloise: a light shirt for a trip out to sea
La Belliloise celebrates the authenticity and beauty of the island of Belle-Île-en-Mer, unique in Brittany. Its elegant design and breathable fabric make it an essential choice for men looking to combine style and comfort. Made from linen grown and woven in France, it has a slim fit that enhances your look. Whether you're strolling along the rugged coastline or discovering the island's hidden treasures, the Belliloise will accompany you in style, reminding you of your deep attachment to Brittany.
