La Brestoise: A westerly wind blows over Du Bon Côté

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The Brestoise is back with a brand new look, a slim fit that combines comfort and elegance. We know that the people of Brest have a strong personality and represent the Breton identity in their own right. So we thought we'd come up with a shirt that you can wear with pride to the Brest maritime festivals or on a boat trip in the harbour!

Busy day, lively evening: the headache of the ideal outfit

Ah, Brest! A city where you can admire the ships in the military port in the morning, attend a professional conference at Océanopolis in the afternoon, then finish the evening with a drink with friends in the lively bars of the commercial port.

But here's the dilemma for Brest: how do you find that shirt that will take you through all those adventures without looking out of place? Should you swap your work clothes for a more casual look, or risk being the only one in a suit at an impromptu party at Le Vauban? Brestois, Brestoises, who hasn't faced this sartorial dilemma?

If only there were a shirt, just one, that could accompany us on all these adventures...

From office to bistro: La Brestoise qui ne connaît pas d'heure (The Brest woman who knows no time)

Du Bon Côté has the answer to this sartorial headache. Imagine a shirt that combines elegance and casualness, that perfectly hugs the curves of your figure without ever restricting you. A shirt that accompanies you from the first coffee in the morning to the last drink in the evening, without ever losing its superb style.

Designed to last, it doesn't just follow you through the hustle and bustle of your working day. It's also a faithful companion for Sunday lunches with the family, brunches with friends or strolls along the harbour.

With "Du Bon Côté", every day is a new opportunity to wear this shirt, which is much more than a piece of clothing, it's a real ally in your daily life.

The essence of Brest woven into every fibre

In Brest, the sea is more than just a landscape; it's a source of inspiration, a constant reminder of the beauty and fragility of nature. This is the spirit in which La Brestoise was conceived.

Made from eco-designed materials, this shirt combines 60 % of soft, breathable organic cotton with 40 % of strong, durable recycled polyester. Each button, carved from wood, evokes the pontoons and hulls of the boats cradled by the port of Brest.

When you wear La Brestoise, you're proudly displaying a bit of Brest's soul, its respect for nature and its maritime heritage.

La Brestoise: excellence made in France!

Like Brest's iconic Recouvrance Bridge, which links the two banks of the Penfeld and symbolises the passage between past and present, the "La Brestoise" shirt is the result of a perfect harmony between tradition and modernity.

Made in France, it draws on ancestral know-how, the heritage of passionate craftsmen who have passed on their craft from generation to generation. But La Brestoise doesn't stop there. It reinvents the shirt with a modern cut, adapted to today's needs and desires.

It's this combination of tried-and-tested manufacturing techniques and a contemporary vision of fashion that makes La Brestoise unique, a bridge between timeless elegance and today's trends.

Proudly display your city's colours and order La Brestoise now!

Click on the link below to discover our new shirt.

* Free delivery and returns in mainland France. Shirt made in France and guaranteed for 2 years.